Privacy & Cookie Policy

1. E L Flooring Limited Privacy Policy

E L Flooring Limited (referred to as “we/our/us”) are committed to protecting and respecting your privacy.
This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is E L Flooring Limited of 18 Benenden Close, Stafford, Staffordshire, ST17 4TQ.

2. Information we may collect from you

We may collect and process the following data about you:

2.1 Information that you provide by filling in forms on our site https://www.elflooring.co.uk (our site). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.

2.2 If you contact us, we may keep a record of that correspondence.

2.3 We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

2.4 Details of transactions you carry out with us and of the fulfillment of your orders.

2.5 Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

3. IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

4. Cookies

Cookies are very small text files that are stored on your computer when you visit some websites.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. You can disable any cookies already stored on your computer, but these may stop our website from functioning properly.

They enable us to:

4.1 Estimate our audience size and usage patterns.

4.2 Store information about your preferences, and so allow us to customise our site accordingly to your individual interests.

4.3 Speed up your searches.

4.4 Recognise you when you return to our site.

4.5 You have consented to accept our cookies. Our system will issue cookies to your computer when you log on to our site.

4.6 Please note that our advertisers and approved third party links may also use cookies, over which we have no control.

5. Where we Store your personal data

We will take all steps reasonably necessary to ensure that your data which we collect from you is treated securely and in accordance with this privacy policy. By submitting your personal data, you agree to this storing or processing.

All information you provide to us is stored on our secure servers and in hard copy files. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

This website will not share any personal information with third parties.

6. Uses made of the information

We use information held about you in the following ways:

6.1 To ensure that content from our site is presented in the most effective manner for you and for your computer.

6.2 To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

6.3 To carry out our obligations arising from any contracts entered into between you and us.

6.4 To allow you to participate in interactive features of our service, when you choose to do so.

6.5 To notify you about changes to our service.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please e-mail to info@elflooring.co.uk

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 450 men aged above 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in PR25). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

7. Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

7.1 In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

7.2 If E L Flooring Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

7.3 If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of E L Flooring Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

8. Your rights

The General Data Protection Regulation includes the following rights for individuals:

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object;
  • the right not to be subject to automated decision-making including profiling.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can also exercise the right at any time by contacting us at E L Flooring Limited, 18 Benenden Close, Stafford, Staffordshire, ST17 4TQ or send an e-mail to info@elflooring.co.uk

You have the right to complain to the ICO if you think there is a problem with the way we are handling with your personal data.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

9. Data retention period

We will not keep your personal data or other information for longer than is necessary for the purposes for which it was provided by you unless we are required by law or it is necessary to do so for the purposes of legal proceedings.

10. Ensuring that your personal data is accurate

If you believe that any personal data that we hold about you is inaccurate, please notify us and write to info@elflooring.co.uk and we will update our records.

11. Data breach

Please contact us immediately if you become aware or have reason to believe that there has been any unauthorised use of your personal data that we hold. We will make sure that we detect, report and investigate any personal data breach. We notify the ICO and the affected individuals if a breach occurred.

12. Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.

13. Children

Our website are intended for a general audience use and do not knowingly collect or store personal data about children under the age of 18.

14. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page.

15. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to E L Flooring Limited, 18 Benenden Close, Stafford, Staffordshire, ST17 4TQ.

If you require further information on Privacy and Data Protection, please visit ICO (Information Commissioner’s Office) website https://ico.org.uk/